The Peach Teats billboard is a legitimate cult classic. In the first of a new series uncovering the stories behind classic New Zealand illustrations, Toby Morris meets the artist responsible for State Highway 1’s favourite cheeky calf.
If you’ve ever driven State Highway 1 through the central North Island, you’ll have seen it. And if you’ve seen it, you’ll remember it: two punchy words and an illustration of a sly and some might say flirty calf, a beacon of strangeness in the rolling farmland. It’s the Peach Teats sign, midway between Hunterville and Mangaweka, a cult classic billboard that’s been catching eyes and confusing tourists for 25 years.